Tuesday, November 5, 2013

Growth Hacking Sensr.net

The Definitive Guide to Growth Hacking

Growth at Sensr.net, the company I started a few years ago, needs a boost. I've decided that I need to learn how to become a Growth Hacker and see if I can get our growth up to interesting levels.

To do this I've been trying to get close to the users. I'm doing the customer support on a daily basis and asking folks what they think of the service. Mostly this is a very positive experience. Sensr.net is a service for techies, so these are my people. You pretty much need to be tech savvy to get an IP camera working.  So where do we find more tech savvy folks who are into IP cameras or security cameras?

When users cancel, I ask them why and try to get them back.  That's a great learning experience.

The first thing I've been doing is learning about Google Analytics.  We've had it on our site since the beginning, but we're not using it very effectively. My mountain biking buddy Wendy Hummer at EXL Media recommended I start with this course to get the basics under my belt. Now that I've done, that I know enough to be dangerous and ask reasonable questions on Stack Overflow about Google Analytics.

I've also read Author, Publisher, Entrepreneur by Kawasaki and Welch.  This is about publishing an books but it has a lot of great advice for promoting things in general.

As I learn about Growth Hacking, I'm hoping to share some of the techniques and experiences that work for me along the way.  A tip from +Guy Kawasaki is to blog at least once a week. So here we go!